Hello! I am Marcell Sarközy, online marketing expert since 1996. I worked as Google Quality Rater (Team Germany) and founded my well-known SEO agency Seodeluxe in 2010. Born in Berlin, I live and work in Munich.
05.09.1974 in Berlin (West)
Munich (Ebersberg district)
Married (2007), two children
Information Technology Specialist
Self-employed SEO Consultant
Digital Marketing Skills
- Search engine optimization (SEO):
17 years experience
- Google Adwords & PPC (SEA):
- Content Marketing & Blogging:
- Social Media Marketing:
- Conversion Rate Optimization (CRO):
- Email Marketing & Newsletter:
- WordPress CMS:
15 years experience
- HTML & CSS (Webdesign):
25 years experience
- Microsoft Office & Microsoft Teams:
- Adobe Photoshop & Paintshop Pro:
- Data Analysis & Data Mining:
- Agile project management:
Senior SEO Consultant at Seodeluxe Online Marketing
March 2020 - Today
Analysis and search engine optimization for websites from various industries; onpage optimization of existing content; creation of content strategies and editorial plans; technical optimization of large websites (up to 2 million subpages); high traffic SEO for portals with up to 250 million visits per month; creation of SEO strategies for local businesses using local SEO, multilingual international SEO, conception and implementation of outreach and link building; creation of online marketing content and implementation of SEO training and workshops (digital or in-house); seminars and presentations at trade shows; publications for trade magazines.
Senior Inhouse SEO at Ippen Digital GmbH & Co. KG
May 2013 - Feb. 2020
Editorial and technical search engine optimization for 65 portals, mostly well-known German daily newspapers from the Ippen publishing group (e.g. tz, Merkur, HNA, Kreiszeitung, OVB Online, Rosenheim24, Heidelberg24, Mannheim24, Frankfurter Rundschau, Frankfurter Neue Presse, Extratipp, Nordbuzz, Ingame and many more); conceptual design, analysis and control of technical SEO measures using tracking, reporting and SEO tools such as Searchmetrics, Sistrix, Ahrefs, Screaming Frog, Google Analytics and Google Search Console; Further development of the internal content management system from an SEO perspective; optimization of the information architecture of the various portals of the Ippen Media Group; answering technical SEO queries from the online editorial team in day-to-day operations and close cooperation with the web developers; creation of training documents; conducting internal SEO training for over 100 online editors.
Senior SEO Consultant at Maxdome GmbH
June 2011 - Dec. 2012
SEO coaching and internal training for the maxdome editorial team; onpage analysis of the existing website for video on demand; creation of SEO guidelines for editors; concept, setup and administration maxdome blog; creation of dedicated landing pages for movies and series; potential and competitor analysis; SEO recommendations for the CMS; traffic evaluation using Omniture and Google Analytics.
Head of SEO at Sixt AG
July 2008 - Sep. 2010
Search engine optimization for corporate websites (B2C / B2B) with international focus; SEO strategies for 12 core countries and 85 franchise countries; management of international team of 12+ SEO managers; technical and disciplinary management of in-house SEO team; keyword and potential strategies; outreach and link building; cooperations with partner sites; Competitor analysis; SEO recommendations for internal content management system and web developer; SEO strategy for Germany-wide online tool "Stationsfinder"; conception and set-up of international Sixt blogs (DE/UK/ES/NL); consulting and training of editorial staff; traffic evaluations; registration and administration of Twitter profiles for core countries (2008).
Head of SEO at PosterXXL AG
June 2006 - July 2008
Search engine optimization with focus on poster printing; conception, programming and optimization of approx. 30,000 topic-related subpages with image motifs; content strategy for the internal store system; keyword analysis for the PosterXXL blog to increase traffic and reach; further development of the website structure according to SEO aspects; outreach and link building with partner sites; conception and setup of redirects for orphaned content; SEO training of the editorial team and the marketing team; traffic reporting for the management.
Google Quality Rater (Germany) at Google Inc.
June 2005 - May 2006
Sifting, analyzing, and preparing web pages, images, and other types of information for Google using an online tool; categorizing content to improve Google's algorithm; evaluating collected data according to Google Quality Rater Guidelines; assessing quality and added value of given web pages; manually sifting and differentiating main content, supplementary content, and advertisements; evaluating landing pages using page quality rating; spam detection and flagging; providing feedback on quality and content accuracy to Google on a self-directed schedule.
Programmer at Allianz Versicherungs AG
Apr. 2002 - Dez. 2002
Creation of database-supported mainframe applications using the mainframe programming language PL1 (IBM); collaboration in the conception and implementation of a Germany-wide Glaser database for policyholders; conception, creation and administration of the intranet for employees in the Sach7 division; preparation and completion of training documents; web development and image editing using Adobe Photoshop.
Microsoft Certified Professional (MCP)
The Microsoft Certified Professional or MCP program is a certification program offered by Microsoft.
Sixth student degree Wing Tsun
Wing Tsun is a traditional Chinese kung fu style for fast and effective self-defense.